![]() There has been an ongoing debate within General Motors over the original decision to go to market with a relatively mainstream battery-car like the Chevrolet Volt, rather than focus on up-market customers with something like the ELR. Meanwhile, GM plans to roll out a more lavish – and significantly more costly – plug-in model next year, the Cadillac ELR. The Opel Ampera, a near twin of the Volt, is already on sale in Europe, China and a few other markets. ![]() So far, only two have been identified publicly. The maker had high hopes for its electrification program and has been planning to use the underlying platform for additional models. The downturn in demand presents other problems for GM. Meanwhile, the federal government provides a $7,500 tax credit while the state kicks in another $1,500.Ī number of other states now offer incentives to buyers of qualifying battery vehicles, as well. They also can get an extra $1,000 if they are currently leasing a non-GM vehicle. The base price for the plug-in is $39,995 but all buyers qualify for $4,000 off on a 2013 model and $5,000 off for a 2012 Volt. But manufacturers like GM and Nissan are under heavy pressure to make their electric vehicle programs a success – at almost any cost – in part because of pressure they face in the nation’s largest state, California, where regulators require all major makers to offer a minimum number of so-called Zero-Emission Vehicles.Ī California buyer can now purchase a Chevrolet Volt for as little as $28,495. That might be enough to convince a maker to pull the plug on a vehicle like Volt. Only a handful of battery-based vehicles have come close to meeting expectations, most notably the Tesla Model S. Both vehicles were introduced to high expectations nearly three years ago, but they have so far consistently missed sales targets.
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